Course Overview

CRICOS Course Code: 112432M

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements

Entry to this qualification is limited to those who:

  • are at least 18 years of age by the expected commencement date of the course;
  • have sound communication skills, requiring that applicants:
  • provide an IELTS certificate showing a score of 6.0 or higher (PTE-A = 46), and
  • undertake and satisfactorily complete The One International College’s Language, Literacy and Numeracy Assessment and achieve an ACSF Level of 3. Please note that an IELTS score of 6.0 is equivalent to an ACSF exit level 3. This indicates that a person at this level should meet all the language requirements associated with level 3 ACSF and demonstrate some ability towards level 4 skills
  • have completed the following units (or equivalent competencies, i.e. predecessors to these units, which have been mapped as equivalent):
  • BSBCMM411 Make presentations;
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry; and
  • BSBWRT411 Write complex documents;
  • or two years equivalent full-time relevant work experience.

COURSE UNITS

Core Units

UNIT CODE

UNIT NAME

BSBMKG541

Identify and evaluate marketing opportunities

BSBMKG542

Establish and monitor the marketing mix

BSBMKG552

Design and develop marketing communication plans

BSBMKG555

Write persuasive copy

BSBPMG430

Undertake project work

Elective Units

UNIT CODE

UNIT NAME

BSBMKG546

Develop social media engagement plans

BSBDAT501

Analyse data

BSBMKG547

Develop strategies to monetise digital engagement

BSBMKG551

Create multiplatform advertisements for mass media

BSBPEF501

Manage personal and professional development

SIRXMKT006

Develop a social media strategy

SIRXMKT007

Develop a digital marketing plan

CAREER
OPPORTUNITIES

Graduates may work in the following occupations:

> Marketing Manager
> Advertising Coodinator
> Customer Service Manager
> Media Planner

Course Duration and Delivery

The course program is scheduled to be delivered over a 104-week timeframe of full-time study consisting of 80 weeks of scheduled class time plus 24 weeks of breaks.

  • Classes are scheduled at 20 hours per week (15 hours face-to-face + 5 hours online learning).
  • The course is divided into 8 terms.
  • Holiday periods are 3 weeks in duration for every term-break throughout the year.

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